SwitcHouse.com offered online swapping of videos, CDs, books, and computer games among an audience of mostly twenty-somethings. Registered users list the various items they no longer want and wish to trade for the things they do. The site would then search its database, find matches, and put people in touch with one another to make trades, creating a sense of community in the process.

Actual titles of popular movies, games, and artists were used in a combination of print and online advertising and opt-in emails to help demonstrate the diversity of the various categories on the site, educate the masses, and ask the all-important question: "So, what'cha got?"