An integrated print and outdoor campaign for the San Francisco Maritime National Park. The ad campaign, along with a durotrans for the San Francisco Visitors and Convention Bureau and a set of rack cards distributed at tourist destinations, was designed to help raise awareness of the Park's various highly immersive attractions, including the Maritime Museum, tall ships, and a WWII submarine, and to increase visitation among both tourists and locals.

And because I'm only a little bit of a narcissist, it was particularly gratifying to hang out at the waterfront and see people turning around after viewing the large banner hanging off the Pier 39 parking garage (which took some doing) and start walking toward where the USS Pampanito sub was docked to go check out the "danger."