Launched in San Francisco and poised to circle the globe, Rocketbird is a new brand champion for the previously humble chicken sandwich. Rocketbird, part of the Culinary Current Restaurant Group, is branded whimsically yet with serious attention to how it's crafted meticulously, cooked deliciously, packaged sustainably, ordered digitally, and delivered swiftly. Rocketbird’s brand identity, complete with logo/ID, packaging, signage, and website, was created in collaboration with FINE Design Group. Social media, SEO/SEM, email marketing, customer rewards programs, and influencer marketing are also vital components in the marketing mix. Visit Rocketbirdchx.com