Double page spread introducing Gravis' new Xterminator Dual Control joystick for gamers young and old. The campaign consisted of print advertising, banner ads, landing pages and an interstitial (mini commercial) highlighting the element of surprise the user has over their opponents as a result of using the product: the ability to sneak up on them before they realize it and it's too late – game over!

The print advertising ran primarily in computer and gaming pubs, while the banner ads and the short interstitial were placed on gaming sites like gamespot.com, viewed while users waited for their game to load.