Extensity offered a suite of Internet-based, enterprise-wide software applications that enabled employees to automate mundane tasks, plan business travel, file expense reports, request and approve purchases, and capture time for project and payroll management – essentially freeing them up to do the actual jobs they were hired for in the first place.

Extensity was about to go public, so they needed an ad campaign to help raise awareness, evolve the brand, establish positioning, and lay the groundwork for the IPO.

Research led to the creation of the Work Wonders tagline, which summed everything up perfectly and was included in unconventional brand and product advertising that ran in BusinessWeek, Fortune, CFO, and The Wall Street Journal, a complete collateral package of data sheets, partner profiles and case studies, email marketing, and a new award-winning website.

This led to Extensity having a very successful IPO and eventually being acquired by Toronto-based Geac Computer Corp. for $46.2 million.