Advertising, direct marketing, and branding work for my San Francisco ad agency, Amp Communications – a small fish in a big pond with lots of other fish, big and small, all offering the same thing and competing for the same business. So how do you stand out and compete in a gnarly dot-com busted, post-9/11 recession in the Bay Area?

You run a tight ship, keep your overheads low, and give your potential new budget-conscious clients something to smile about during an economic downturn: all the big ideas from big brains without the big agency bills, so they can remain competitive and top-of-mind without blowing their entire budget.

We helped clients amplify their messages not by being louder than everyone else but rather smarter – by finding the single most important truth in their product or service and filtering that message through all the noise and clutter in the marketplace and in the most targeted, cost-effective manner possible. The result is highly creative advertising that gets through to its audience, resonates, and is remembered without breaking the bank.